The spread of Sexually Transmitted Infections (STIs) is one of the biggest societal challenges that humanity still faces.

The implications of risky sexual behaviour are hard for people to understand, because this behaviour takes place in a complicated network of interacting people; this is one of the main reasons that current interventions fail to achieve the expected health-behaviour outcome.

A sex education intervention should therefore be tailored to the user’s needs, be engaging and immersive, in order to drive behavioural change in the area of STI transmission, rather than simply provide basic information on STIs.

This is the purpose of sGuide, a leading-edge sex education platform, which aims to revolutionise the sex education intervention market by not only contributing to STIs reduction, but also reducing the Cypriot, European and international budget spent for health services.